2017 Saw one of the biggest fights in boxing history of Canelo Alvarez vs. Gennady Golovkin. With Tecate being the leading beer sponsor for the sport they aimed to do a massive in-store launch across beer stores in America promoting the fight with a promotion including Commercials, Microsite, Interactive fight app, Signed Posters, and beer pallet display takeovers.
Agency: TracyLocke
Creative Director: Tim Mara
Design Team Managed: Andrea Canavan, Ariel Munthe,
Copy: Tyler Yonchuick