With Cheez-It becoming the new 2018 sponsor of the former Cactus Bowl in Phoenix, AZ Kellogg’s looked to my team to create a purposeful bowl logo that combined the Cheez-It brand, Arizona and college football. Two years later the 2020 Cheez-It Bowl moved to Orlando, FL and thus the logo was updated to capture the new location.

Agency: Haygarth
Creative Director: Justin Aram
Design team managed: Kenneth Gragson, Mike Cox, Ali Baker, Anthony Estalano, Stephanie Sapp
Copy: Erin Collins

JBL Audio teamed up with musicians and athletes to promote their premium headphones on the Times Square shuttle in Manhattan. Celebs included Steph Curry, Kristaps Porzingis, Raphaël Varane, DNCE, Quincy Jones and Demi Lavoto.

Agency: TracyLocke
Creative Director: Chris Nazzaro
Art Direction: Aaron Schrade
Design: Michael Katits, Chuck Borgerding, Ryan Delaney
Copy: Brandon Ma

Clean Your Dirty Face began as a Chicago based facial spa and health/beauty shop and quickly evolved to a nationwide chain with over 30 Brick and Mortar stores across the country.

The brand tapped into Thunderclap Design to bring new lines of product bundles, chocolate packaging, and merchandise to help bring excitement to their franchises with bright colors and playful illustration to match their bold brand.

Agency: Thunderclap Design
Design Team Managed: Kenneth Gragson, Steph Sapp

When Connecticut’s premier concert promoter Manic Productions created their new venue College Street Music Hall in 2013 they were able to introduce Yale’s Campus to new levels of music talent. The posters seen here were developed for select concerts from 2013-2017.

When Capital One teamed up with Kohl’s they aimed to elevate the iconic In-Store loyaty program to also include out of store spend for additional earn rates for customers.

Capital One worked hand in hand with the Kohl’s Design team to create a cohesive customer experience from advertisements and promotions in email, commercial, and banking space to follow through into the shopper journey inside the store.

With bold flavors and an iconic shape, Pringles are a universally loved crisp. And yet something strange was brewing at Meijer stores where Pringles was experiencing lower sales than at other retailers. To turn things around we did a little digging and discovered a few things about Meijer shoppers: they’re focused on flavor, they really love local brands, and they were stopping at Meijer on the way home from work in the evening to pick up some beer to enjoy with friends.

Breaking into the evening daypart was the big idea for Pringles. So we partnered with Founders Brewing Co. and created Pringles and Pours – perfect crisp and beverage pairings for quick-trip shoppers looking for some late-night flavor. Cheers to that.

Agency: Haygarth
Creative Director: Sabrina Diaz
Design team: Stephanie Sapp, Anthony Estalano
Copy: Erin Collins

With a focus on DIY home mixologists, we crafted a fresh design system featuring bold minimal scenes. Through expertly organized and directed photoshoots, we brought summer and holiday programs to life, inspiring refreshing Moscow Mules recipes and decadent holiday mixes. The impact of was experienced through dynamic in-store displays, packaging, and engaging social content.

Agency: TracyLocke
Creative Director: Andrea Farina
Design team: Chuck Borgerding
Photography: Eric Gilbert

Heineken launched their City Campaign with a focus on local love in major US cities by creating custom Neon Signs for Beer stores and Bars. The neon signs were beloved by the cities so much that a secondary market quickly began as collectors and Heineken fans alike snatched up signs with their local pride.

Agency: TracyLocke
Creative Director: Alex Muñoz
Design team: Andrea Canavan, Ariel Munthe

In 2017 Pepsi acquired a new mass printing technique that allowed for different bottles to have different prints on them. Pepsi tapped into the cultural spirit of the time with the universal language of Emoji’s.

Promotions included combining specific emoji bottles together with purchase to unlocked prizes and giveaways driving up sales. Our design team worked hand in hand with Pepsi’s to create a dynamic set of emojis that coudl be produced and animated in commercials to promote partnerships with Little Caesars, Target, Meijer, and other grocery channels.

Agency: TracyLocke
Creative Director: Sabrina Diaz
Design team: Danielle Anastasi, Chris Siharath, Nick Mueller
Copy: Tyler Yonchuick

2018 saw a shift in classic fantasy sports from in-person meet ups to digital spaces. Buffalo Wild Wings, Pepsi, and the NFL wanted to bring customers back together into their restaurants with physical draft kids complete with all the pieces needed to do a draft while enjoying some good food, good drinks, and friends.

Agency: TracyLocke
Creative Director: Matthew Coppola
Design Team Managed: John Harding, Justin Tacinelli

2017 Saw one of the biggest fights in boxing history of Canelo Alvarez vs. Gennady Golovkin. With Tecate being the leading beer sponsor for the sport they aimed to do a massive in-store launch across beer stores in America promoting the fight with a promotion including Commercials, Microsite, Interactive fight app, Signed Posters, and beer pallet display takeovers.

Agency: TracyLocke
Creative Director: Tim Mara
Design Team Managed: Andrea Canavan, Ariel Munthe,
Copy: Tyler Yonchuick

The holiday gifting season can be a confusing and treacherous path for many shoppers. When it comes to buying a bottle of liquor for friends and family it can be hard to know exactly what to get them.

Diageo looked to encapsulate their portfolio into a one-stop-shop where customers could answer personality tests via a microsite and QR code in order to find the perfect gift for that special someone. In-store displays put a bow on it by providing customizable gift bags and tags ready to go right from the store to the holiday event.

Agency: TracyLocke
Creative Director: Chuck Borgerding

In a city known for its world-class cuisine, Manhattan’s Mexican food scene fell short—and their quest for quality ingredients and kick-ass cocktails left them empty handed. So, Conmigo was born.

Conmigo wanted to create a place with quality food and a fun, lively atmosphere that helps people escape. But more importantly, they wanted to create a Mexican restaurant worthy of calling New York City home. We showed the rest of the world what it looks like when Mexican and Manhattan join forces with results being anything but mild.

Agency: Thunderclap Design
Design team managed: Kenneth Gragson
Copy: Brittany Hughes