JBL Audio teamed up with musicians and athletes to promote their premium headphones on the Times Square shuttle in Manhattan. Celebs included Steph Curry, Kristaps Porzingis, Raphaël Varane, DNCE, Quincy Jones and Demi Lavoto.

Agency: TracyLocke
Creative Director: Chris Nazzaro
Art Direction: Aaron Schrade
Design: Michael Katits, Chuck Borgerding, Ryan Delaney
Copy: Brandon Ma

Here’s to the Driven showcases Pepsi’s local music & arts partnerships with major cities such as Detroit.