With Cheez-It becoming the new 2018 sponsor of the former Cactus Bowl in Phoenix, AZ Kellogg’s looked to my team to create a purposeful bowl logo that combined the Cheez-It brand, Arizona and college football. Two years later the 2020 Cheez-It Bowl moved to Orlando, FL and thus the logo was updated to capture the new location.
Agency: Haygarth
Creative Director: Justin Aram
Design team managed: Kenneth Gragson, Mike Cox, Ali Baker, Anthony Estalano, Stephanie Sapp
Copy: Erin Collins