In 2017 Pepsi acquired a new mass printing technique that allowed for different bottles to have different prints on them. Pepsi tapped into the cultural spirit of the time with the universal language of Emoji’s.
Promotions included combining specific emoji bottles together with purchase to unlocked prizes and giveaways driving up sales. Our design team worked hand in hand with Pepsi’s to create a dynamic set of emojis that coudl be produced and animated in commercials to promote partnerships with Little Caesars, Target, Meijer, and other grocery channels.
Agency: TracyLocke
Creative Director: Sabrina Diaz
Design team: Danielle Anastasi, Chris Siharath, Nick Mueller
Copy: Tyler Yonchuick