With a focus on DIY home mixologists, we crafted a fresh design system featuring bold minimal scenes. Through expertly organized and directed photoshoots, we brought summer and holiday programs to life, inspiring refreshing Moscow Mules recipes and decadent holiday mixes. The impact of was experienced through dynamic in-store displays, packaging, and engaging social content.
Agency: TracyLocke
Creative Director: Andrea Farina
Design team: Chuck Borgerding
Photography: Eric Gilbert